Black Friday Fitbit deals 2023: early deals live now

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The Fitbit Black Friday deals are coming back for 2023. If you’re in the market for a top-tier fitness tracker, now’s the time to do some research on the kind of Fitbit you want to buy, before the sales kick off in earnest. 

The Black Friday sales event officially starts on Friday November 24 and last until Cyber Monday, which is November 27 this year. In 2022, there were significant discounts on the best Fitbits including Fitbit Versa 3, Fitbit Sense, Luxe and Charge models, with the Fitbit Inspire range scoring people access to Fitbit Premium at a bargain sub-£50 price.

We saw some discounts applied to the then-new Fitbit Versa 4 and Fitbit Sense 2, but not large ones. We can expect a small price cut to the brand new Fitbit Charge 6, more Inspire deals goodness, and expect to see significant discounts on the Fitbit Charge 5, as prices will be slashed to clear away old stocks. Ideal if you’re in the market for a top-end fitness tracker,  

We’ve got all the information you need below, from when the sales start, to the best websites to check during the deals period, and even examples of last year’s deals so you can see the sort of discounts that are set to be on offer this year.  

Fitbit Black Friday Deals in the US: Quick Links

  • Amazon: One year of Fitbit Premium and Inspire 2 for under $75
  • Target: Free shipping on all Fitbit devices and accessories
  • Best Buy: Save $30 on Google Pixel Watch now
  • Walmart: Save $54 on the Fitbit Charge 5 in Lunar White

Early Black Friday Fitbit deals (US):

Fitbit Luxe: was $129.95 now $79.95 at Amazon
Fitbit’s best fitness tracker just came down $50 in price to under $80, the lowest it’s ever been. If you’re looking for a Fitbit, this is the deal to get right now. View Deal

Fitbit Sense 2: was $299.95 now $199.95 at Amazon
Fitbit’s premium smartwatch just came down $100 in price, saving you 1/3 on this smartwatch loaded with 40 workout profiles and excellent stress management tools. View Deal

Early Black Friday Fitbit deals in the UK: Quick links

  • Amazon: Fitbit Charge 5 now just £114, saving £33%
  • Save £20 on the Fitbit Versa 3 smartwatch
  • Currys: Fitbit Inspire 2 and one year’s free premium under £47
  • Argos: Save £20 on Fitbit Versa 4

Early Black Friday Fitbit deals (US):

Fitbit Luxe activity tracker: was £129.95 now £99.00 at Amazon
Save 24% on Fitbit’s most stylish tracker, with stress management score, six days battery life, loads of workout profile and detachable jewellery-inspired bangle options. The metal bezel makes it feel more premium than cheaper plastic bands.
View Deal

Fitbit Luxe and Fitbit Charge 5 bundle deal: was £299.99 now £228.00 at Amazon
The stylish Fitbit Luxe and the Fitbit Charge 5 get a combined discount in this bundle deal. Get both activity trackers for under £230, ideal if you’ve got multiple friends and family members who want to get active.View Deal

Fitbit Versa 4: was £199 now £179 at Very
Save £20 on Fitbit’s premium Versa 4 fitness watch, with six days of battery life, tons of workout profiles, built-in GPS and 24/7 heart rate monitoring. View Deal

Fitbit Black Friday deals: FAQs

Fitbit Versa 4, Sense 2 and Inspire 3

(Image credit: Fitbit)

When will the Black Friday deals start in 2023?

As mentioned above, the Black Friday deals and sales period officially kicks off on Friday November 24, and will last until midnight on Monday November 27 (which the industry calls ‘Cyber Monday’). 

However, that’s hardly the whole story: in order to capitalize on savvy shoppers, sales are debuting increasingly early, and we should expect to see early Fitbit Black Friday deals cropping up now. Amazon and Walmart, which had their own October sales events, showed us deals season is now underway.

This means there is more opportunity to get a significant discount on a smart device, and get the tracker you want for less. It always pays to scout out the best deals. 

Where are the best places to find Fitbit Black Friday deals?

You’ll find all the information about the Fitbit Black Friday sales on this page, as we’ll update regularly to highlight all the deals and discounts as they occur. On Black Friday weekend itself, you can expect rolling coverage as we share the best deals we can find. 

However, these retailers are historically the ones to check if you’re looking for a good deal in the US and UK. While plenty of deals can be found in other quarters, these are some of our chief ports of call:

US Deals

Amazon: Big discounts in the Amazon Fitbit store
Fitbit: You can usually find discounts on older devices in Fitbit’s own store
Best Buy: Discounts on loads of electronics including Fitbit trackers and scales
Target: Target’s Fitness Tracker section is often full of Fitbit discounts
Walmart: Plenty of Fitbits on sale, including the new Charge 6
Dick’s Sporting Goods: Discounts on Versa 3 and Inspire 3 

UK Deals:

Amazon: Amazon’s UK Fitbit store with different discounts
Argos: Great deals on electronics, including Fitbits
John Lewis: Check out John Lewis’ Fitbit store Already, Fitbit deals are cropping up on Very
Fitbit: Google’s UK Fitbit store

What Black Friday Fitbit deals can we expect to see in 2023?

As mentioned in our introduction above, Black Friday is usually a great opportunity for retailers to shift surplus stock of old (but still perfectly good) devices when a sequel comes out. There are plenty of unsold Fitbit Versa 3, Fitbit Sense and Fitbit Charge 5 units waiting to find their forever homes, and these devices are still a great buy even with their sequels out. Fitbit Versa 3, for example is still top of our list of the best Fitbit overall, while the Google Pixel Watch (which uses Fitbit technology, os it counts) is one of the best smartwatches. 

We might also see some small discount on new devices to tempt early adopters, so if you’re in the market for a Fitbit Charge 6, you could be in luck.

For fitness beginners, it’s a great opportunity to get you a tool so you’re ready to get started early with your new year’s resolution. If you can find one, the Fitbit Inspire 2 should hover at around $60 / £50 / AU$90, and is the device to get. Even thought the tracker is practically ancient, beginners won’t need fancy features and it comes with a whole year of Fitbit Premium, while other, newer devices only get six months. 

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Fitbit Black Friday deals are nearly here. This is what to expect in 2023’s big sales event.